Packaging is one of the most important factors in any business, especially for e-commerce stores. It doesn’t matter how great your product is; customers will always judge your product by its wholesale retail packaging.
They will decide if they want to place an order based on the appearance of your custom shipping box. This is why you should pay more attention to choosing the right shipping box for your products. Here are three tips that will help you choose the best custom kraft boxes for your business.
1. Select the right size to fit your products.
2. Choose the right colors and designs that will catch people’s attention.
3. Use packaging inserts to give information about your products and business.
1. Select the right size to fit your products.
When it comes to packaging, there are two main considerations: the size of the packaging and the type of packaging. The size of the packaging can be determined by the amount of product you’re selling.
For example, if you plan to sell a lot of products, you need to have large enough packaging to accommodate all of them. If you don’t have that much product, you can choose to make your packaged products smaller.
However, if you have products with a limited variety, you should go for the largest size to offer the best customer experience. In addition, your product should include additional materials that will add further value to your customers as shipping time will be longer.
The type of packaging is more complicated. When selecting the right containers, it’s perfectly fine to use a cardboard box, big cardboard box, foam, or polystyrene sleeve.
However, the important thing is that you must have concrete instructions from your company regarding its usage. For instance, shipping health products usually use cardboard boxes; however, it doesn’t mean that every single shipping company doesn’t use cardboard boxes. It just means that it’s a necessity for the health products company.
In addition, it is important that the shipping company gives you a big enough shipping label to place on the outside of the shipping package so that you get a good description of the contents of your package. Don’t forget these three points when choosing the right shipping box for your business:
Customers will always know that they made a mistake if the selected shipping box wasn’t suitable for their product. So, it’s highly recommended to provide the correct size and type of shipping box for your products.
Answering the above-mentioned three points is the first step to have a great experience in the shipping business. And here’s the final tip: Make your shipping service as hassle-free as possible for your customers.
Customers have the tendency to try to “make the purchase online.” But really, they only want to buy your product when they can make a payment online.
2. Choose the right colors and designs that will catch people’s attention.
When it comes to colors and designs, you should choose the ones that will catch the attention of your audience. You can always use your logo colors or colors that match your brand. The most important thing is that your designs must be consistent.
Putting good care and consideration into the design of the shipping box will help you ship your products to a higher degree of success. Focus on the details that visitors want to see and consumers will appreciate. You can improve the visibility of the shipping box by using multi-dimensional wraps, a smartphone app, and smart stickers. Plus, you can arrange your product photos to increase the click-thru rate.
Strategic placement of your online and offline ads will target the most searching keywords, showing the most relevant message about your product. Leverage bestselling viral campaigns by creating versions that cater to the specific needs of your audience.
Using smart point-of-sale banners on your online storefront will increase the visibility of your business. Use smart banners using the fun, bubbly style that’s flavored by local colors. Selling something local is crucial in getting customers to come back to your store. If you want to teach people something, using local shipping services might be the way to go. Don’t forget to add local endorsements as well.
E-commerce businesses can’t stand by neglecting the customization part, especially the checkout process. You can make it more effective by adding discounts, credits, and other helpful information. Use the available time on site to enhance your conversion rate and promote the custom checkout on the front page. Effective use of design software and its cool features will also help you create better checkout experiences.
Avoid unnecessarily but simple page reloads by placing relevant scripts or plugins on the page to get online and interact with visitors through a call to action. Such calls to action perfectly suit the shopping cart navigation. Keep all the funnels of your site purposeful and reliable, and don’t forget to ping your customers periodically.
3. Use packaging inserts to give information about your products and business.
One excellent way to promote your business, products, and services is through packaging inserts. These are inserts placed into the packaging of your products that have information about the product, your business, or even coupons for your store. You can even use these inserts to promote upcoming events.
Sometimes, things just seem too plain, which leads to a lack of offers to justify shopping for your product. Creating a uniquely designed custom box for your products ensures a much higher likelihood of fulfilling potential orders.
Now that you’ve read the article, you should have a good understanding of what you need to know about packaging. Your packaging is what will keep your products safe during delivery, so it’s important to choose a design that will effectively present your brand.
3 Types of Custom Shipping Boxes & Their Purpose
There are three types of custom shipping boxes: flat rate boxes, rush delivery boxes, and trays (which are also known as flywheels). Flat rate boxes lower your per-item shipping cost. These boxes are ideally suitable for brands that offer a great variety of products with different shipping costs per item.
The product you ship can be of any size or shape. For example, you’ll find flat rate boxes that are perfect for the kitchen appliances you sell or you can design your box according to your requirement. Rush delivery boxes are perfect for products that require immediate deliveries but don’t have a set shipping time. These boxes are ideal for immediate product deliveries.
The trays are perfect for products that need more time to come to your house before they’re ready to be shipped. These are ideal boxes for products that require high-quality packaging, but you don’t want them to arrive at your home at the same time.
Conclusion
It is important for you to choose a design that can effectively represent your brand. You should also take into consideration the materials used to make your boxes as well as their durability and strength so you can be sure that they can protect your products during shipping.
